Half Dome nabs Spark Foundry’s Paul Wilkinson as head of commercial

Independent media agency Half Dome has appointed former Spark Foundry head of investment Paul Wilkinson as head of commercial, reporting to Half Dome managing partner and general manager Tom Frazer.

The announcement:

Independent media agency Half Dome today announced the appointment of former Spark Foundry Head of Investment, Paul Wilkinson as Head of Commercial as the agency looks to fast track its growth.

In the newly created role, Wilkinson will be responsible for elevating Half Dome’s offline investment function, and overseeing all commercial client outcomes, reporting to Half Dome Managing Partner and General Manager, Tom Frazer.

Wilkinson comes to Half Dome with almost 20 years’ experience in the media industry. Prior to his role at Spark Foundry, he was Head of Investment at The Media Store and before that Amplifi ANZ.

His career began with Carat in the UK before he moved to Australia in 2012 to join Carat as Business Director and then Head of Investment. He has also been an Advisory Board member at SMI.

Tom Frazer said: “Half Dome is on a mission to make media smarter for our clients, both current and future – and bringing someone into the organisation of Paul’s calibre is going to allow us to get closer to achieving this as we build out our offline capability and connect it to an already marketleading digital approach. His reputation in market to build and create value in previous senior investment roles across Dentsu, Spark and TMS will no doubt fast track our commercial approach in years to come. It’s very exciting times for the business.”

Commenting on his new role, Wilkinson said: “Half Dome is an unquestionable success story of the last three to four years, with a group of smart, ambitious media professionals leading the way in the digital space to deliver enviable levels of business growth and exceptional client results. So, when an opportunity came for me to join founders Tom, Joe (Frazer), Will (Harms) and the team, I could not have been more excited.

“As most people know, my background is founded in the offline space, having spent the last seven years heading up the investment functions of several major agency teams. It’s our combined skillsets of digital expertise and offline experience that I believe places Half Dome in a winning position for 2022 and beyond, as we embark on the next phase of growth for the business, and I can’t wait to get stuck in!”

Wilkinson’s appointment follows that of Catherine Smith as Half Dome’s new Head of Operations in September last year.

Wilkinson’s appointment is effective immediately.

Source: Third Avenue media release


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