Hall & Partners, Open Mind drafts Nick Palmer
Brand research consultancy company Hall & Partners, Open Mind has drafted Nick Palmer from its London arm as its new Sydney research director.
The announcement:
23 September, 2010
Specialist brand and communications research consultancy, Hall & Partners | Open Mind, today announced the appointment of Nick Palmer as Sydney Research Director.
In this newly-created role Palmer will manage a team of quantitative researchers and major EngagerTM projects for Hall & Partners | Open Mind clients in the finance, alcoholic beverages and tourism industries.
EngagerTM is Hall & Partners | Open Mind’s unique-in-market strategic and evaluative framework that quantifies effective brand engagement, allowing brands to formally measure their integrity as well as consumer participation.
Palmer joins Hall & Partners | Open Mind from Hall & Partners London, where he spent the last six years as a Senior Director managing brand and communications tracking for the Lloyds Banking Group and successfully oversaw the merger of two substantial tracking studies when Lloyds TSB bought out Halifax.
Before that, he spent four years with Millward Brown/BMRB.
Dr Vicki Arbes, CEO of Hall & Partners | Open Mind, said: “For more than ten years, Nick has been living and breathing brand and advertising research.
“He brings extensive experience managing large complex tracking studies for diverse businesses in the travel, FMCG, beverages, finance and media sectors and also in managing major client databases.
“Nick’s perspective, drive and leadership skills will be invaluable to us in meeting the demands of a growing number of clients seeking Hall & Partners | Open Mind’s new generation approach to communications and brand research.”
Palmer said: “Hall & Partners | Open Mind focuses on research solutions that transcend traditional media; they consider the ways in which various communications channels inter-relate, particularly in the digital space, and how consumers respond to the messages and behaviours around them.
“Hall & Partners | Open Mind have the capacity and international networks to handle very large and complex research projects yet senior research partners remain closely involved, and that approach is very attractive to me. I look forward to working with the team to achieve great communications and brand health outcomes for our clients.”
Palmer has taken up his new role at Hall & Partners | Open Mind.
Source: Hall & Partners press release
