Zuji Australia launches animated ‘Kaleidoscope’ brand campaign
Online travel agenct Zuji Australia has unveiled a new animated brand campaign, its first since it was taken over by Webjet in December 2012.
The ‘Kaleidoscope’ campaign from The Hallway showcases how the platform allows users to sift through the “infinite” number of options to travel the world to get only the flights, hotels and holidays they want.
The Hallway’s creative partner and ECD Simon Lee said in a statement: “What’s the point of having a fantastic range, if you can’t actually find what you’re genuinely looking for? Kaleidoscope dramatises the search and most importantly the ‘find’ in glorious animated technicolour.”
The campaign is supported by billboards and a “refreshed online booking experience”.
Zuji marketing manager Melissa Scully said in a statement: “Everyone wants a different travel experience, but sorting through thousands of options online is daunting and time consuming.
“So it was crucial for us to get across that while ZUJI searches hundreds of thousands of options for you, our simple and intuitive set of tools lets us be ‘Your Finder’ and as a result takes the hard work and confusion out of booking your next holiday online.”
Credits:
- Agency: The Hallway
- Creative Partner/ECD: Simon Lee
- Senior Art Director: Dave Lidster
- Senior Copywriter: Josh Aitken
- Senior Content Producer: Jacqui Gillies
- Head of Planning: Sophie Price
- Project Director: Astrid Noble
- Animation: Resolution
- Music Composition/Sound: Groove Quantize
- Client: ZUJI
- Marketing Manager: Melissa Scully
- Marketing and Communications Specialist: Millicent Myers
- Media agency: Maxus
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