The Hallway picks up PR campaign of the year at the Prime Awards
The Hallway picked up PR campaign of the year with GSK at last week’s Prime Awards which recognises marketing and advertising excellence in the Australian Pharmaceutical Industry.
The Hallway’s campaign for Voltaren’s ‘Global Pain Index’ won the PR campaign category, as 2016’s most effective, creative and informative campaign.
Entries were assessed by a panel of industry judges, and scored by how effectively they met the needs of healthcare professionals, the industry, patients and the community, while promoting quality use of medicines and better health outcomes.
The full list of winners:
GPS’ CHOICE FOR OUTSTANDING PHARMACEUTICAL COMPANY OF THE YEAR Servier Australia
PHARMACISTS’ CHOICE FOR OUTSTANDING PHARMACEUTICAL COMPANY OF THE YEAR Apotex
BEST PUBLIC HEALTH INITIATIVE AWARD Alphapharm, a Mylan Company EpiPen/DTC Campaign
HIGHLY COMMENDED EndoActive Australia and NZ – Shared Perspectives Endometriosis Conference
DIGITAL EXCELLENCE AWARD A partnership between Swordfish Media and Elixir Healthcare Education Eliquis Thrombo 360 Experience
CORPORATE SOCIAL RESPONSIBILITY AWARD Pfizer Australia Pfizer CARES Corporate Social Responsibility Program
BEST SINGLE ADVERTISEMENT AWARD Bastion Brands Dolly Campaign
EDUCATION AWARD Amgen Australia Osteoporosis Back to Basics
EXCELLENCE IN PATIENT/CUSTOMER SUPPORT AWARD Bowel Cancer Australia/Princeton Digital BCA App 2.0
INNOVATION AWARD Pfizer Australia Champix/Harder On Your Own
MARKETING CAMPAIGN AWARD Pfizer Australia XELJANZ
PR CAMPAIGN AWARD GSK Consumer Healthcare and The Hallway The Global Pain Index
NEW PRODUCT/BRAND LAUNCH AWARD Ward6 Takeda – Entyvio
YOUNG ACHIEVER AWARD Arnaud Garric – Sanofi
SALES REPRESENTATIVE AWARD Theresa Vanas Sanofi Australia & New Zealand
SALES TEAM AWARD Vanguard Primary Care FarmaForce
SPECIALIST REPRESENTATIVE AWARD Pamela Ziaziaris Amgen Australia
