The Hallway picks up PR campaign of the year at the Prime Awards

The Hallway picked up PR campaign of the year with GSK at last week’s Prime Awards which recognises marketing and advertising excellence in the Australian Pharmaceutical Industry.

The Hallway’s campaign for Voltaren’s ‘Global Pain Index’ won the PR campaign category, as 2016’s most effective, creative and informative campaign.

Entries were assessed by a panel of industry judges, and scored by how effectively they met the needs of healthcare professionals, the industry, patients and the community, while promoting quality use of medicines and better health outcomes.

The full list of winners: