Hamilton Island reaches out to Instagrammers

Tim Burrowes

October 29, 2012 12:11

A hipster who likes Instagram

Hamilton Island is reaching out to US based social media hipsters with a visit from a group of Instagrammers.

Hamilton Island will next month host what it had labelled the Ultimate InstaMeet which targets “Pilgramers”, Instagrammers on a pilrimage.

The event will see the group sharing their experiences via Instagram, Facebook, Twitter, Google+, Pinterest and Tumblr. The inspiration behind the campaign is a group of Pilgramers in the US who created the phrase and traveled from city to city across America before now heading to Australia.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Hamilton Island Instagram

6 COMMENTS

Tom 29 Oct 12

In light of this recent report – http://adcontrarian.blogspot.c.....gible.html – it will be interesting to see what the impact for a tourist destination will be.

Might be the one area where (long term) impacts might actually exist? Or not…

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Tom 29 Oct 12

I applaud them trying something new, BTW.
Not trying to crap on the idea… just genuinely curious to see if it works.

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chuck 29 Oct 12

nice idea. not the most picturesque island though.

Hopefully they can hide that mangrove swamp with a beach or something,

oh wait they tried that.

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Anonymous 29 Oct 12

haha great caption

“A hipster who likes Instagram”

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KP 29 Oct 12

Fantastic work! Engaging with your audience where they and their friends, love hanging out – now that’s on the money.
Reminds me of the good stuff eyewear brand Warby Parker produced in NYC earlier this year with their Warby Parker Instagram Photo Walk https://warbyparkerinstagram.eventbrite.com/?nomo=1

Not to mention this lot…
http://www.businessinsider.com.....012-6?op=1

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Alexa 30 Oct 12

What’s the #tag on instagram? There are thousands of Instameet hash tags form all round the World being used.

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