HammondCare rolls out new campaign powered by its own people

HammondCare has enlisted the help of its very own employees and clients to create a new campaign “that brings to public attention the large team of people needed to deliver a high-quality Home Care Package”.

The announcement:

Home care clients and the staff who care for them – not actors – star in an innovative campaign that brings to public attention the large team of people needed to deliver a high-quality Home Care Package.

HammondCare at Home clients Olga Citroni, 81, of Cabramatta West, and Robyn Vickers, 74, of Hammondville, shine in the video and digital campaign that showcases the wide variety of skillsets and professions engaged in delivering their care.

Home aged care is growing rapidly in Australia with more than a million older Australians receiving some form of home care support.

There were 269,573 people receiving a Home Care Package as of December 31, 2023, according to the latest Home Care Packages Program Data Report – a 14 per cent increase in 12 months. The Federal Budget announced this week outlined plans for a further 24,100 packages.

Another 816,000 older Australians were receiving help under the Commonwealth Home Support Programme, according to the Australian Institute of Health and Welfare in 2021-22.

The HammondCare At Home Team You campaign highlights the large group of people behind the comprehensive aged care provided to support people like Olga and Robyn.

Olga, who is scripted as the character “Sue”, was thrilled to be part of the excitement of having about 20 people bustling about her home of 43 years, one day in April.

“I’ve never been involved in anything like this before,” she said. “I am lucky as I have a great team of people from HammondCare At Home to help me, as well as my family and friends,” she said.

Olga’s Level 2 Home Care Package supports her to continue living at home following knee and hip replacements and beating cancer twice, most recently as 2014.

There for the shoot — overseen by creative agency Cadence in partnership with HammondCare At Home and HammondCare Marketing — was a specialised carer, a Registered Nurse, case manager, allied health workers, pastoral care worker, an additional specialised carer to assist with shopping and a gardening volunteer.

Fresia Martinez, also in the video, comes to Olga’s home twice a week, to help with cleaning as well as shopping and transport to medical appointments. Fresia said: “It was fun to do. It’s great to be able to show how we all at HammondCare At Home do our part.”

Others involved included registered nurse Elizabeth Crisologo, who has been regularly dropping by Olga’s home to help with dressings from a recent fall.

Born in Argentina, Olga moved to Australia to marry husband John. Sadly, John passed away after 25 years of marriage in 2016. Together Olga and John have three children and seven grandchildren.

In Robyn’s case, she is at the centre of a photo shoot with seven HammondCare at Home staff at her Hammondville independent living unit where she lives with her cavoodle Penny.

Robyn lives with an auto-immune condition, and she admits she needs HammondCare At Home to make things easier. She lives on her own after her husband died in 2019. She has two children and 3 grandchildren.

“I am grateful for the people that can come to my home to help,” she said.

One of Robyn’s team is Lauren Hansell, an exercise physiologist who has provided her with skills like strength, balance and falls prevention.

“It’s fulfilling to be able to give people like Robyn the support they need to live as independently as possible,” Lauren said.

HammondCare At Home general manager Bay Warburton said the Team You concept highlights that home care requires a full team approach to deliver the care that clients are seeking and skills such as personal care plus pastoral care, allied health and clinical expertise that support almost every part of life.

“We are very conscious that we are delivering holistic care in the place that is very special, someone’s home,” Mr Warburton said.

“At HammondCare At Home, we want to deliver home care, which looks at each client as a whole person, taking into account their needs and personality, with our care shaped to reflect those needs,” he said.

Source: HammondCare


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