News

Happy Little Vegemites are back again

The Happy Little Vegemites are to make another return to Australian television.

A “contemporised” version of the Happy Little Vegemites jingle features in the part-colourised JWT ad based on the 1956 black-and-white original and a further version from 1980.

Ben Wicks,GM of Vegemite for Kraft Foods said: “The Happy Little Vegemites jingle has become deeply ingrained in the Australian psyche. It is a part of our nation’s history and one of the most enduring jingles of all time; decades of Australians have grown up listening to or singing the Vegemite jingle whilst eating their toast in the morning. We want to ensure this tradition continues.”

The ad starts to air from today.

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