Hard Hat Digital partners with Tupperware
Hard Hat Digital has partnered with Tupperware Australia/New Zealand for an online and social media campaign to re-engage consumers.
The announcement:
May 2, 2011 –
Tupperware Australia/New Zealand has partnered with Hard Hat Digital on a series of activities designed to re-engage consumers via online and social media channels.
The first roll-out has been a website and social media campaign around Tupperware Australia’s 50th anniversary. On the 4th of May, Tupperware’s milestone will be celebrated with a multi-venue nation wide event; The World’s Biggest Tupperware Party (WBTP). In collaboration with Undertow Media, HHD launched the campaign site, worldsbiggesttupperwareparty.com and undertook email marketing and social media activities in April.
The move to boost Tupperware’s communications mix is in line with the iconic brand’s marketing history, believes Hard Hat Digital’s Daniel Monheit; “Throughout the years, Tupperware has been about offering innovative solutions that answer a current need or respond to a moment in time. We see Tupperware Australia’s digital expansion as just another step in a journey that has traditionally mirrored the behaviours of its customers.”
Tupperware Australia New Zealand Marketing Manager, Tracy Pratt, has been impressed by how the Tupperware sales force and consumers have embraced the online communication; “Hard Hat Digital, with Undertow Media, have helped create a real buzz online, inviting sustained chatter through our existing and new online communication channels. The website, with mapping tool, shows just how expansive the Tupperware network is and has generated real excitement about the event. In fact we anticipate a party will start somewhere in Australia and New Zealand every 10 seconds on 4 May – an extraordinary achievement.”
Source: Hard Hat Digital press release
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