Hard Hat Digital wins Lean Cuisine

Hard Hat Digital has won the digital account of low fat brand Lean Cuisine, which is about to make a play in social media.

The announcement:

Hard Hat is excited to announce that it will partner with Lean Cuisine to launch the brand
in to social channels in the coming weeks. In addition, the agency will be working to
extend traditional campaigns in to the digital arena through 2012 and beyond.

Hard Hat Digital’s Dan Monheit believes that Lean Cuisine is well placed for success
online with the brand’s re-launch and jam packed activity calendar: “We’re really excited
to be working with the Lean Cuisine team. The brand has so much to offer consumers
around health, well-being and lifestyle, making social media a perfect addition to its
communications mix”.

Senior Brand Manager Alanna Hinds saw a good fit with the agency, citing its structured,
strategic approach and solid FMCG experience as key differentiators: “Hard Hat have
been instrumental in helping drive Lean Cuisine’s digital strategy. Their expertise has
made the transition to digital seamless and the team has been fantastic to work with.”
The Lean Cuisine appointment comes three months after Hard Hat was awarded digital
and social duties for Leggo’s, also part of the Simplot stable of brands.

Source: press release



Sign up to our free daily update to get the latest in media and marketing