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Hard Yakka returns to TV advertising after 8 years

Hard Yakka has returned to television after an eight-year hiatus with an ad to show how Hard Yakka Legends pants can even outlast a workman’s tools. The ad, shot at CB Quarry in Wollongong and featuring the Hard Yakka chant, is the first work by Clemenger BBDO Melbourne since the agency won the business in December last year.

Laura Downey, Hard Yakka’s brand manager, said that the brand is about more than hard wearing clothing. “Hard Yakka is a badge of belonging. It says you’re a member of the tribe, capable, tough, and up for the challenge,” she said.

The spot will air until September during NRL and AFL games plus on Channel 7 and 7Mate during May.

Credits:

  • Director: Matt Murphy
  • Producer: Ben Scandrett-Smith
  • DOP: Adam Arkapaw
  • Wardrobe: Eliza Godman
  • Art Director: Shane Bennett
  • Editor: Bernard Garry @ The Editors
  • Soundmix: Simon Kane @ SongZu
  • VFX: The Editors.
  • Executive Creative Director: Ant Keogh
  • Creatives: Simon Bagnasco & Paul Reardon
  • Group Account Director: Mark Gretton
  • Account Director: Andrew Lipp
  • Account Manager: Jessica Arduca
  • Agency producer: Karolina Bozajkovska
  • Production company: Goodoil Films
  • Client: Anna Reid & Laura Downey
  • Media Agency: Mediacom
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