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Hardhat appointed by FutureMe for creative duties

FutureMe, a platform that allows users to write a letter to your future self, has appointed independent agency Hardhat handle its creative account, after a competitive pitch.

Part of the Memories Group, the venture backed company said that it has appointed Hardhat to “lead global growth”, and to “turbocharge FutureMe’s growth in key markets including the US, UK, Brazil and Australia”.

The website, launched in 2002 is now used by “millions of users” around the world, according to Hardhat, with 6 million people having written over 13 million “letters to the future”.

Head of brand, PR and content for Memories Group, Imogen Griffiths, said: “We’re thrilled to be working with Hardhat to grow this unique and highly compelling brand. The power of FutureMe is clear from its organic growth to date, and its future trajectory is really exciting.”

Co-founder and strategy director of Hardhat, Dan Monheit, said: “FutureMe is such a beautifully simple idea that has captured the imagination of millions. It’s a privilege to be charged with introducing the service to millions more worldwide, in a way that stays true to the brand’s humble beginnings.”

Monheit

The first creative work for the brand with Hardhat is scheduled for later this month, to coincide with Thanksgiving in the United States.

This year, FutureMe was added to the Memories Group, as part of its “growing portfolio of ‘digital legacy’ properties”.

Recent campaigns from Hardhat include work for Bupa and CareerOne.

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