Hardhat launches campaign for FutureMe following appointment
Memories Group’s FutureMe – a platform where users can write a letter to their future selves – has launched a new campaign via the recently appointed Hardhat.
The animated campaign is rolling out both here in Australia and in the US.
The 30-second spot sees a figure lost at sea who begins to write a letter. That letter then becomes a sail, which allows the person to sail to calmer waters away from the storm.
Memories Group head of brand, PR and content Imogen Griffiths said: “We’re excited to launch this new positioning as we work to expose more people to the power of their own words in shaping their futures. FutureMe has already proven an invaluable tool for so many. We hope this campaign will pique the interest of millions more.”
Hardhat executive creative director Glenn Dalton commented: “There are a million inspirational quotes on the internet, on the t-shirts we wear and the art we hang on our walls, but our behavioural research told us the most powerful words are those we tell ourselves. And when we commit these words to writing – as seen in the launch film – they can help give purpose, direction and maybe even change the course of our lives. We’re thrilled to be working with the team at FutureMe and hope our work together encourages millions more to write the way ahead.”
The platform is features advertisements on its website and also has a premium subscription offering called FutureMe Pro.
Credits:
FutureMe:
Head of Brand & Content: Imogen Griffiths
Head of Digital: Lachlan Davidson
Marketing Coordinator: Eliza Klemens
Creative Agency: Hardhat
Video Production –
Illustration Artist: Rachel Gyan, Jacky Winter Group
Animation Studio: 3 Block Studio
Animation Producer: Ivan Andreevski
Lead Animator: Mihail Naumov
Sound: Bang Bang Studios
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