Hardhat wins creative account for winemaker, Innocent Bystander

Hardhat has won the creative account for Yarra Valley-based winemaker, Innocent Bystander.

The appointment will see Hardhat create a campaign which will run throughout the winter months.

Hardhat has won the creative account for Innocent Bystander

Mat Janes, head of Innocent Bystander, said in a statement: “Hardhat really impressed me with their rapid grasp of the brand and the wine category and the creativity and insight they bring to the table. I can’t wait to work with them and share our great wines with a bunch more people.”

Iain White, Hardhat’s planning director, added: “I can personally recommend the Pinot Gris and Tempranillo (ok and the Syrah too). The whole agency is excited by the brand, the product and the opportunity to do some great work for something we love.”

In November last year Hardhat recruited JWT’s former executive planning director White as its planning director.

Just last month the agency won the content account for health fund Bupa.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.