Hardie Grant Media appoints MD

Hardie Grant Media has appointed Jeff Trounce as managing director. Trounce moves from commercial director to helm the business as founder Fiona Hardie moves to chair of the company.

The announcement:

Jeff Trounce has been appointed Managing Director of Hardie Grant Media, as long-standing MD and founder, Fiona Hardie, moves to the role of Chair of the company.

Jeff Trounce joined Hardie Grant over a year ago as Commercial Director of the broader Hardie Grant business, and now takes the helm of Hardie Grant Media, as it continues its expansion in custom media as well as building its own content assets in print and digital. Trounce was previously global manager for Lonely Planet’s commercial division, overseeing custom content development and brand management. Prior to that he was Publishing Director at Text Media in Melbourne.

Jeff Trounce said, “I’m really excited to be leading a business that has such a great reputation for quality. Our long-term client relationships are testimony to the results we’re able to generate, and our ability to innovate, and I can genuinely say the culture within HGM is terrific – people here are both creative and energetic. I’m not shy at all about declaring what’s usually referred to as “an aggressive growth phase to be our aim, and hope to make some announcements about that shortly.”

Fiona Hardie commented, “This is a great opportunity for HGM to tap Jeff’s experience as we continue to push into new sectors and markets.”

Source: Hardie Grant Media press release



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