Jetstar has relaunched its in-flight magazine with newly-appointed publisher Hardie Grant Media overhauling the magazine’s design to focus on lifestyle content and unique photography.
Designed for travel addicts, the magazine aims to inspire readers across a wide range of themes, from shopping and dining to culture and tradition.
The magazine includes a series of new features, including news and events, mini city guides, day-trip options, travel trends and reader experiences.
Jetstar chief commercial officer, Catriona Larritt, said in a statement: “We know the magazine has become an essential part of the in-flight experience and our passengers love reading it.
“The Jetstar Magazine has been around for more than a decade, when we started out flying 13 aircraft up and down Australia’s east coast and, as we’ve grown, it now reaches millions of passengers on more than 90 aircraft domestically and internationally.
“Hardie Grant has extensive experience in custom media, particularly in the travel space, having worked with state tourism bodies and national travel agencies.
“We’re excited about the new look magazine and offering our passengers even better travel inspiration and tourism tips.”
Melbourne-based Hardie Grant Media will produce magazines for passengers in the Australasian and Southeast Asian markets as well as managing advertising bookings.
Hardie Grant Media managing director, Jeff Trounce, said in a statement: “We are very committed to pleasing Jetstar’s readers, as this is key to pleasing both Jetstar and our advertisers.
“We haven’t held back and we are finding advertisers responding strongly to the new offer, both in print and digital.”