Harley-Davidson asks men to ‘test drive your new life’

In a radio campaign for Harley-Davidson, the motorbike brand plays on the sense of freedom and imagination that its newly launched Blackline gives a man with an invitation to “test drive your new life”.

The campaign, which is made up of three executions, was created by 303 Sydney.

“Riding a Harley is unlike any other mode of transport,” said Simon Langley ECD of 303. “You feel a spirit of independence and freedom and these spots really bring that truth to life.”

Support messages extend through print, online and eDM with participants being rewarded with the chance to win a Harley Hospitality experience at Philip Island later this year.


  • Agency: 303 Sydney
  • Executive Creative Director: Simon Langley
  • Art Director: Ben Gartland
  • Copywriter: Ben Gartland
  • Agency Producer: Lucy Trengove
  • Head of Business Management: Matthew Clarke
  • Senior Business Manager: Brodie Neader
  • Planning Director: Jon McKie
  • Sound Engineer: Brad Powers
  • Sound Studio: Stellar Sound
  • Client: Adam Wright, Director, Marketing Harley-Davidson Australia

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