Harris Farm appoints Neon Black as lead PR agency

Harris Farm Markets has appointed Neon Black as its lead PR agency, following a national competitive pitch involving four agencies.

Harris Farm Markets’ marketing lead, Ian Wells, said it was important to him to work with an independent agency.

Harris Farm has appointed Neon Black as its PR agency

“When searching for a new agency to work with, we had a very clear idea of who we were looking for,” he said.

“It was important for us to work with an independent agency who has an incredible ability to not only think creatively, but also strategically and had a similar feel to the Harris Farm team – we wanted to work with a hands-on agency partner that would work collaboratively with us throughout the process and be truly aligned with our brand vision.

“This, coupled with outstanding media contacts, infectious energy, a unique way of working and complete commitment to their clients has made us delighted to welcome Neon Black on board as part of the Harris Farm team for all of our key PR and communications projects.”

Neon Black joins creative agency Special Group on Harris Farm’s agency roster.  The grocer previously did not work with a PR agency.

Neon Black will work on local and national communications projects during the rest of 2020 and throughout 2021.

Agency co-founder, Soraya Calavassy, shared Wells’ sentiments about the partnership.

“At Neon Black, we are driven by working with like-minded brands and businesses who have strong core values and a great heritage,” she said.

“As an independent retailer, Harris Farm has truly set a high standard in the industry by spearheading forward-thinking initiatives within the entire sector, including its national first Imperfect Picks range which has been designed to reduce food wastage while saving Australians money.

“It’s a pleasure to be working in partnership with a business who is at the forefront of their industry and has a strong purpose; whether it be Harris Farm’s championing of environmental causes or focusing on giving Australian consumers quality products, there is a true commitment from Harris Farm to the community.”

Neon Black works with personal care company Church & Dwight, which has brands including Batiste, Nair, Waterpik, Femfresh and Curash. Its client list also includes Rakuten, Kobo, Emma Sleep, Mindchamps and Manettas Seafood.

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