Harvest Snaps calls upon playful mascot for latest campaign, via Hook Creative Studio
Healthy snack brand Harvest Snaps has brought back its fun-loving mascot for a new campaign via Hook Creative Studio.
The mascot in question, a giant snap pea named Penelopea, stars in a 30-second spot that sees her help a woman decide between a healthy and unhealthy snack – by pushing aside everything in favour of Harvest Snaps Multi-packs product. In addition to the 30-second video, there are also six and 15-second materials across social channels, BVOD TV, and digital platforms.
The campaign was developed to showcase Harvest Snaps as a healthy, crunchy snack food.
“We know snacking is a daily habit for many, and our goal is to make that habit a healthier one without sacrificing taste,” said Harvest Snaps’ senior brand manager, Alice Collins.
“Penelopea is the perfect ambassador for this message – her playful personality embodies what Harvest Snaps is all about: making smart choices fun and easy.”
“Mascot’s have always been a standout personality in the world of advertising, and we wanted to amplify Harvest Snaps ‘Penelopea’ in a charming yet fresh comedic light,” explained Hook Creative Studio’s chief creative guy and founder, Pat Langton.
“This campaign doesn’t just highlight Harvest Snaps as a healthier option – it does so in a way that’s fun, memorable, and effortlessly engaging.”
Hook Creative Studio’s and Harvest Snap’s campaign begins running in the market this month.
Credits
Client: Calbee (Harvest Snaps Multipacks)
Brand manager: Alice Collins
Head of marketing: Natalie Johnson
Creative & production: Hook Creative Studio
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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