Harvey Norman dominates radio’s most aired ads in first half of 2021
Harvey Norman took out the most advertisements across two of the three major commercial FM radio networks in the country during the first six months of 2021, according to data from Aircheck.
The retailer was #1 across Nova Entertainment stations, with 11,881 spots across the Nova and Smooth Networks. Harvey Norman also aired the most ads across Southern Cross Austereo (SCA) radio stations, with a whopping 35,070 across the Triple M and Hit Networks.
Harvey Norman also came in the #2 position across Australian Radio Network (ARN)’s KIIS and Gold stations, with 9,555 spots, only behind Coles which aired 10,670 ads over the first half of the year.
Along with Harvey Norman, Coles managed to break the top ten for all three networks, as did Stan and Telstra/Telstra Belong.
Nova Entertainment’s top five advertisements were dominated by retailers, with National Tiles, Coles and Aldi joining Harvey Norman in the upper places.
SCA had two charities in its top five, with The Smith Family airing 13,338 spots and Beyond Blue 10,789 spots during the reporting period.
ARN had Vodafone and Stan making the top five, as well as the likes of National Tiles, Coles and Harvey Norman.
Aircheck monitors Australia’s metropolitan radio stations, as well as regional areas including the Gold Coast, Central Coast, Wollongong, Newcastle and Geelong.
The top ten advertisers across the three networks below:
Australian Radio Network (ARN)
#1 – Coles – 10,670 spots
#2 – Harvey Norman – 9,955
#3 – National Tiles – 7,596
#4 – Vodafone – 7,118
#5 – Stan – 6,905
#6 – 7-Eleven – 6,429
#7 – Crimsafe – 6,253
#8 – eBay – 6,251
#9 – Telstra – 6,118
#10 – TK Maxx – 6,160
Nova Entertainment
#1 – Harvey Norman – 11,881 spots
#2 – National Tiles – 6,788
#3 – Midas – 6,556
#4 – Coles – 5,971
#5 – ALDI – 5,597
#6 – Australian Red Cross Lifeblood – 5,235
#7 – Stan – 5,221
#8 – Spotlight – 5,202
#9 – Blooms The Chemist – 4,609
#10 – Telstra Belong – 4,334
Southern Cross Austereo (SCA)
#1 – Harvey Norman – 35,070 spots
#2 – The Smith Family – 13,338
#3 – Domayne – 12,748
#4 – Stan – 10,894
#5 – Beyond Blue – 10,789
#6 – Total Tools – 9,618
#7 – LiSTNR – 9,243
#8 – Coles – 9,212
#9 – Telstra – 7,455
#10 – Vodafone – 7,410
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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Australian Radio Network
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Gold Network
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Hit Network
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Nova Network
SCA
Smooth Network
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Southern Cross Austereo
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