Pinterest introduces new ways for creators to earn money and partner with brands

Pinterest has launched new ways for content creators to earn money via the platform by making Idea Pins shoppable, commissions through affiliate links, and sponsored content.

The image-based social media network is introducing a new paid partnerships tool, allowing creators to disclose their paid partnerships. Creators who make branded content can now add brands directly in their Idea Pins, and once the brand approves the tag, the Idea Pin will include a “Paid Partnership” label.

Pinterest introduces new ways for creators to earn money and partner with brands

The paid partnerships tool is now live for select creators in Australia, New Zealand, and more than ten other jurisdictions including the US and UK.

“Pinterest is the place where creators with inspiring and actionable ideas get discovered. With this latest update, we’re empowering creators to reach millions of shoppers on the platform and monetise their work,” Pinterest’s head of content and creator partnerships, Aya Kanai said.

“Creators deserve to be rewarded for the inspiration they deliver to their followers, and the sales they drive for brands. creators are central to our mission to bring everyone the inspiration to create a life they love, and we’ll continue working with them to build their businesses and find success on Pinterest.”

With these latest updates, creators can make their content more actionable and shoppable, earn income and easily partner with brands.

Pinterest is also launching Idea Pins product tagging tool to all business accounts in the US and the UK and will continue rolling out access over the coming months to international creators. Idea Pin product tagging, is a new tool that enables creators to tag their Idea Pins with any of the millions of Product Pins on Pinterest.

Last month, Pinterest announced the expansion of its shopping features to Australia, Canada, France and Germany offering Pinterest users the opportunity to shop right from Pins, on boards, from search, and from the inspiration they find in the real world using Lens camera search.

Pinterest’s new shopping features include Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy. Pinners will also be notified when they can get a good deal on products they’ve saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.

Pinterest will be expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as merchant storefront on profile, and new product tagging in Australia, Canada, France and Germany.

Hootsuite’s annual global Social Trends Report 2021, which was released in December last year, revealed that Pinterest has also added new ROI-driven advertising tools and a “Today” tab to keep users engaged. And while retail remains the dominant use case for Pinterest, the report noted the rising use of Pinterest among brands in the education, advertising, and business and professional services industries.


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