Harvey Norman sponsors Fairfax Radio cricket coverage

Harvey Norman has come on board as the naming rights sponsor for Fairfax Radio’s cricket coverage  this summer including test matches, Big Bash League and international T20 matches.

The release:

Fairfax Radio Network today announced that Harvey Norman has become exclusive naming rights sponsor of its 2014/15 summer cricket broadcast.

The Harvey Norman cricket broadcast partnership will include broadcast integration, cross platform marketing, on air credits, commercials and print ads with naming rights in The Sydney Morning Herald and The Age. The cricket will be broadcast on Fairfax Radio Network’s News Talk stations 2UE, 3AW, 4BC and 6PR as well as new digital radio station, Fairfax NTS (News Talk Sport).

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