Updated: Twitter to open Australian office next year

Twitter is panning to launch a local office in the second half of 2013.

The news comes as the social media site started working to raise its local profile. Twitter plans to open in Australia in the second half of 2013.

Twitter Australia

twitter hello australiaThis week the company began tweeteing from the verified profile Twitter Australia.

Few clues have been given so far whether the profile is being updated locally or from overseas. However, it would appear that whoever is behind it is either a non-Aussie, or looking to give that impression.

They have so far revealed their ignorance of the peril of drop bears and lack of understanding of the rules of AFL.

Since it began tweeting a day ago, Twitter Australia has been taking part in a guessing game with tweeters about who is behind it and where it might be based. When one person asked where the tweeter was based, the reply was “On your phone, silly!”

In part, the presence may have a serious intention. Twitter was criticised by media minister Stephen Conroy for its lack of local presence during last month’s media furore of social media trolls. Conroy accused Twitter of treating the law “with contempt”.

Twitter is the last of the major social media players to have a presence in Australia. Google is a major player while Facebook also has a significant, albeit lowkey, presence.


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