News Mumbrella’s Ad of the month shortlist revealed October 11, 2012 12:03 by Robin Hicks 39 The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed. The shortlist for September’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Thursday 18 October. Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web. The shortlist for September’s Ad of the Month: 1. Landcare – Mighty Nice 2. NRMA – Lawrence Creative Strategy 3. Christchurch & Canterbury Tourism – Iris Sydney 4. AAMI – Ogilvy Melbourne 5. Daily Telegraph – AJF Partnership 6. Hyundai A League – BMF Shortlist for September’s Ad of the Month. Vote on the following: [SURVEYS 32] Robin Hicks topics ad of the month, DDB Sydney, Mumbrella Share Tweet Share Comments: 39 Add Comment Brian Dodd 11 Oct 12 Just love the Landcare ads Reply Mr Brisbane 11 Oct 12 It hurts me to say this, but the Daily Telegraph has done an amazing piece. Reply Jo Wulf 11 Oct 12 Love the ad!!!! Reply Doug 11 Oct 12 The landcare ad highlights the need for everyone to do something to help the environment and the world we live in. Great ad Reply Em Nanscawen 11 Oct 12 LOVE LOVE LOVE the Landcare ad and the message – really well done! Reply Beery 11 Oct 12 Bob Parker, what a classic! Loved his line about Goulburn as “…innovative on how it harvested tourists”. What Bob didn’t know is that Goulburn could have been as famous as Bathurst now is when the famous car racing track on the hill was mooted for Windy town back in the early sixties, and also that a country music festival was also suggested for the place before Tamworth – both ideas poo-pood locally. That certainly is innovative! As for Daily tele commercial, very nice but we’ve seen it all before, and so often. My vote for Katut & Rhonda – it breathed fresh air into a now mature campaign. Reply #justsayin' 11 Oct 12 At least Chipotle got Willie Nelson doing Coldplay for their original take on this. Landcare music lets it down. Reply Linda Grannas 11 Oct 12 Loved the vibrant pacy bloke energy + whole earth flyover!! Reply Meanwhile... 11 Oct 12 Landcare wins for its bigness; NRMA gets Best Musical Segue tho we’re getting a rash of these – eg, ‘Aah… Alliance’; Rhonda gets Special Mentions for Casting & ReVitalisation Reply Maree 11 Oct 12 The Landcare ad says it all! LIFE Landcare Is For Everyone! So true and the ad has captured Everything! Well done! Reply Jeremy Rolleston 11 Oct 12 The Daily Telegraph ad is awesome. Great footage and captures so many sides of Sydney. So Australian. Makes me proud to live in Sydney. Reply Tony Laurent 11 Oct 12 Daily Telegraph, anyone know the music please Reply Mandi 11 Oct 12 What a ripper ad inspiring us all to do our bit. Reply BJK 11 Oct 12 Daily Telegraph for me. I’ve had this ad emailed to me several times over the last couple of weeks. It’s given me a tingle on every viewing. Beautifully written and produced. I’m for Sydney! Reply Mike Murray 12 Oct 12 I agree with Beery – AAMI it is. Reply Richard Wagner 12 Oct 12 The opening of Daily Telegraph reminds me of the opening to Terrence Malick’s “The New World”. Which I like, so it get’s my vote. Reply Maria Presta 12 Oct 12 Great, love it Reply Michael 12 Oct 12 AAMI Rhonda and Ketut!!! Reply Jay 12 Oct 12 Love the Landcare ad. Shame it’s a rip off of Chipotle’s ‘Back to the Start’. So it’s “you look hot today Rhonda, like a sunrise!” for me… Reply Julie 12 Oct 12 Love the Landcare Ad, job well done. Reply Maarten 12 Oct 12 It is Landcare for me !!! Reply John 12 Oct 12 Jeez AAMI is in another league compared to NRMA, AAMI sticks to the same comms strategy and fun tone of voice. NRMA seems to jump all over the place, what happened to that great Rosso work they did? Reply PP 12 Oct 12 Daily Telegraph for me please. Reply Steve 12 Oct 12 I don’t like the Daily Tele but that ad is great. Landcare one wins it for me though – it’s meaningful and the ad conveys just how meaningful it is so well. Love the music too. Reply Sharon 12 Oct 12 Landcare it is – it’s not just for one place, it’s the whole country! Reply Heather Brouwer 13 Oct 12 Daily Telegraph gets my vote. Reply Brock Tamasi 13 Oct 12 Daily Telegraph !! Epic!! Reply Justine 13 Oct 12 Daily Telegraph – great ad! Reply Ang 14 Oct 12 AAMI, great ad. Reply Chris 14 Oct 12 Everyone, everywhere, Landcare! Reply Al 15 Oct 12 isnt Landcare funded by destructive environmental industries? eg Coal Mining? Why are we expected toclean up their mess, especially with the obscene profits the multinationals exit the country with. Sorry cant support Landcare Astro Turfing the Country, feel sorry for the hard working volunteers . Reply Chris Scott 15 Oct 12 Al, your idea of Landcare is completely wrong. Please visit the website to be informed. Reply Janet 15 Oct 12 Love the Landcare Ad. Well Done. Reply Jennifer 15 Oct 12 Thought the Landcare ad was terrrific. A great message given by cute little characters. Reply Anne-Marie Seve 15 Oct 12 LAndcare ad very catchy cool and fun for a fabulous cause!! Reply Nerida 17 Oct 12 Brilliant – love it Reply Holly 17 Oct 12 Definitely the Landcare one. Very well created and with a great message. Reply Alison 17 Oct 12 Love the Landcare ad! Reply Lita 18 Oct 12 Iris Sydney get my vote Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 36 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?