Hatchd recruits Hotwire for its PR and communications account

Experience design studio Hatchd has appointed public relations agency Hotwire to its public relations and communications account, following a pitch process.

The Perth-based company appointed Hotwire to assist in its rebranding, new website and altered market message. Hotwire is set to help Hatchd change the way people perceive design and develop content to help address consumer needs in a profitable manner.

Kristen Vang, director at Hatchd, said: “There are huge financial benefits to be gained from applying a human-centred approach – businesses can create products, services and experiences that resonate deeply with their audience, leading to customer acquisition, sales, engagement, and loyalty. We’re focused on helping businesses deliver these outcomes by designing beautiful user-centred experiences and delivering modern technical solutions.

“Hotwire stood out to us because of their strong media contacts, and B2B PR and communications experience. Their systematic approach to refining our messaging and ensuring we reach our target audience in a valuable way has already delivered great results.”

Mylan Vu, country manager at Hotwire Australia, said: “Hatchd is a rare company, genuinely helping businesses either disrupt themselves, or disrupt their industry before external disruptors start encroaching on their market share. They have a compelling story, including the successes of clients who have used their design thinking and human-centred design approaches to transform how they interact with their customers.”