Havas Blvd expands its PR remits with Lexus Australia
Lexus Australia has appointed Havas Blvd to manage its consumer and lifestyle public relations remits, on top of product PR.
The responsibilities include the management of brand ambassador, media relations, vehicle launches and loan programs and the brand’s sponsorship portfolio.
Havas Blvd was appointed by the brand last year to manage its sponsorship of the Lexus Melbourne Cup. The incumbent agency was Kate & Co PR.
Chief executive of Lexus Australia, John Pappas, said: “Throughout our partnership, Havas has demonstrated an innate understanding of the unique Lexus brand.
“Their increased partnership with our team will further support Lexus Australia’s vision of making luxury personal in a rapidly changing world.”
“I would like to take this opportunity to commend the Kate & Co. PR team for their significant contribution over the past three years.”
Managing director of Havas Blvd, and APAC commercial managing director of Red Havas, Steve Fontanot, said: “Collaborating with the team at Lexus over the years has been an absolute honour.
“They take pride in their agency partnerships, and we are grateful for their ongoing trust. We continue to be inspired by their passion to create and deliver authentic, warm, and personal luxury lifestyle experiences.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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