Havas has announced that it has acquired majority ownership of Australia’s largest independent agency Host in a move that bolsters its struggling Euro RSCG brand and recently relaunched Arnold Furnace.
According to the announcement Havas has bought a majority stake and the Host brand will remain. It said:
“Host, which will now be able to expand with the support of the Havas Worldwide network, will maintain its current name and continue to operate under the leadership of its existing management team. Terms of the transaction were not disclosed.”
Host clients include Vodafone, Levi’s, The Coca-Cola Company, Bankwest, BT Financial Group and Sydney Water.
Host was founded by Anthony Freedman just over a decade ago. he said: “In 2010 we turned ten years old as the biggest independent agency in Australia. Reaching this milestone prompted reflection on what might lie ahead for the next ten years. When Havas approached us with the same enthusiasm and belief in our business as we have, we seemed to have found the answer to that question.”
Havas Global CEO David Jones said: “It’s a very strategic acquisition sitting at the intersection of creativity, digital and Asia-Pacific. They are Australia’s largest independent agency, a brilliant creative agency, totally in line with our digital at the core model – over 30% of their revenue is digital.”