Havas Group acquires traffic converter company Catchi

The Havas Group has acquired a digital conversion rate optimisation (CRO) company, Catchi.

Catchi assists businesses turn traffic into sales leads and has offices in Australia, New Zealand, Philippines, Germany, UK, South Africa and The Netherlands.

Catchi’s core services include personalisation, digital analytics and insights and technology consulting

Catchi’s clients currently include: ANZ Bank, Genesis Energy, Southern Cross Health Society, Ticketek, Air New Zealand, Fairfax Media, Les Mills International, Foxtel, Aussie and Energy Australia.

Yannick Bolloré, CEO Havas Group, said in a statement: “The acquisition of Catchi forms part of an ongoing strategy to ensure that we are able to provide cutting-edge technology solutions and the most complete integrated marketing services offering in the ANZ market through our Village model. I am delighted to welcome the team to the Havas Family.”

Anthony Freedman, Havas Group ANZ chairman, added: “Their understanding of the role that technology can play in delivering more effective digital marketing solutions is a natural fit and extension to our current capabilities. We remain committed to being Australia’s most progressive marketing communications company, blending market-leading creative thinking with state-of-the-art marketing science.

“We will continue to develop both capabilities by attracting top talent, developing new capabilities and acquiring companies who are leaders in their field.”


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