Havas Group refreshes identity to present ‘new, unified brand’
Havas has modernised its brand design for the first time in 20 years, hoping to streamline its identity to make for easier navigation for clients, partners and talent.
Havas’ London-based Conran Design Group led the redesign, producing a unified brand that is ‘powerful, iconic and timeless’, to better reflect the group’s integrated model and further establish its positioning around meaningfulness and entertainment.
Havas has updated its brand for the first time in 20 years
Global CEO of Conran Design Group, Thom Newton, said meaning lies at the head of the new brand.
“Making the Havas brand a meaningful business asset, meant addressing two fundamental challenges. The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services. The second, to make the Havas brand truly distinctive through a new visual identity built around a character, modern logotype and signature assets that represent positive momentum,” he said.
The refreshed brand will bring all Havas networks and companies under one new, shared identity, which is said to amplify Havas’ positioning as a ‘client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications’.
Non-Havas branded networks will maintain their individual identities, but will add an endorsement that links back to the group.
James Wright, CEO of Havas Creative Group Australia, and Global CEO of Red Havas, said: “Havas is unique in being the most integrated, meaningful and entertainment-oriented group in our industry. Our new identity is much more than a logo change.
“It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values.”
The rebrand is “much more than a logo change”
Virginia Hyland, CEO of Havas Media Group Australia added: “This refresh ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.”
The update encompasses all Havas physical and digital branding worldwide, including a new corporate website. It rolled out today in Paris, London, Madrid, Mumbai and New York, while in Australia, changes to Havas’ brands, including the recently acquired Bastion Brands, will be communicated and rolled out later in the year.
“The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio,” Newton concluded.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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