Havas Group takes majority interest in Frontier Australia

Havas Group has taken a majority interest in independent performance marketing agency Frontier Australia. The agency will be integrated into Havas Group’s Edge Performance Network (EPN).

The agency will continue to use its brand locally while adding branding which is representative of their Edge Performance Network membership.

The Frontier Australia team

Founded in 1998 by Neil Hoar, Frontier Australia’s local clients include, and Temple & Webster, as well as EPN international clients Norton/Lifelock and Noom. Also with the business are partners Steven King and Dan O’Brien. O’Brien was announced as a member of the management committee for the Independent Media Agencies of Australia (IMAA) when it launched in February 2020.

Havas Group chairman and CEO Yannick Bolloré said: “Frontier Australia is recognised for driving client marketing budget ROI by connecting the science of direct response and the art of brand advertising. Their addition to our global network will provide localised performance marketing expertise and valuable insights across all channels for the EPN network and its extensive roster of global clients looking to expand into the Australian marketplace. We are thrilled to officially welcome the Frontier Australia team to our Group.”

EPN global CEO Steve Netzley commented: “We’ve had tremendous success partnering with Neil, Steven, Dan and their talented team at Frontier Australia over the past few years, and the success we’ve enjoyed with them made our recent decision to formally add them into EPN an easy decision and one I’m personally very proud to see become a reality. Australia is a very important territory globally for EPN and our clients, and Frontier Australia is the perfect complement to the other EPN agencies around the world both culturally and through their ability to deliver for our clients.”

Frontier Australia co-CEO Steven King said: “We can’t speak highly enough of the global EPN network, run by Steve Netzley and his leadership team. Their commercial vision, entrepreneurial mindset and focus on delivering what is really important to clients is completely aligned with ours. In them, we feel like we have found a true and trusted partner. Together, we very much look forward to continuing what has always been our priority – to grow our clients’ businesses and have a materially positive impact on their success.”

Frontier Australia is a separate business from Frontier Media, which was acquired by VMG and used to be named Frontier Advertising. Frontier Media was merged with creative agency Yakkazoo last month.


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