Havas Market is a tailored ecommerce offering for the Australian market

Havas Media Group has today launched Havas Market, a full-service ecommerce offering for Australian brands. It aims to create effective, digital shopping experiences that generate incremental revenue for clients.

Virginia Hyland, CEO of Havas Media Group said: “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online. Our dedicated ecommerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions. Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space.”