Havas Media Network announces new managing partner for ANZ consultancy launch
Havas Media Network has announced a brand new appointment to the team.
On Tuesday, the group confirmed Rebecca Tos for the position of managing director for its global data and technology consultancy, Consumer Science & Analytics (CSA). now launching in the ANZ market
Having previously led Havas Media Market, Tos will remain on the Havas Media leadership team with the elevated position.
She will be tasked with leading the local launch and to “spearhead supporting marketers to deliver high value business solutions”.
CSA was first introduced in June 2023 and has expanded into 12 countries.
“Rebecca is a rare talent within our industry with a sharp focused mind that can unpack and develop business solutions for clients with compelling results,” Virginia Hyland, Havas Media Network CEO, said.
“Rebecca has successfully led and grown businesses in her previous roles of managing director, Merkle and CEO of Columbus. She more recently served in key advisor roles to data and tech businesses across APAC.
“She will play a pivotal role working with our Havas Village agencies and our clients to support our continued global focus creating better ways to unlock insights and improve consumer experiences when engaging with companies, building data homes that connect audience movements and activate campaigns.
“Marketers challenge to simplify the complicated has never been greater particularly when budgets are tight, and their teams are stretched. They desire to work with partners who can unpack their problems and deliver an integrated seamless working model to provide new growth areas. Rebecca will play a key role in leaning into our clients’ businesses in a true partnership extension.”
Tos added: “Being a data native myself, working with a team who thrive on solving problems with data and technology each day, is a very rewarding space to be. Our partners truly value how we think and operate in their ecosystem, which at times is unique, complex and challenging.
“I’m particularly excited about the significant global investment we’re making to accelerate our capability even faster and being a part of that story.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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