Havas Media Network retains Momentum Energy account
After taking its media account to pitch earlier in the year, Momentum Energy has reappointed Havas Media Network Melbourne, expanding on an existing six-year relationship.
Havas Media Network won the account after a competitive pitch process, and will continue Momentum Energy’s media strategy, planning and implementation, both traditional and performance.
Previous work from Havas Media Network for Momentum Energy
However, Havas’ remit will now see it offer conversion rate optimisation (CRO), data solutions and analytics expertise to the brand.
Claire McClelland, head of marketing and communications at Momentum Energy, said the brand is excited to continue its partnership with Havas Media Network.
“It was a very competitive pitch but throughout this process the Havas team demonstrated their depth of knowledge of our brand and our business,” she said.
“We’re thrilled to continue the trusted and productive relationship we’ve built with the team.”
Havas Media Network Melbourne’s general manager, Naomi Johnston, said: “We are exceptionally pleased to continue the close relationship with Momentum that we have shared over the last six years.
“The pitch process demonstrated that we have such a valued collaborative relationship, and we are excited to take this to the next level.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
account win
Claire McClelland
Havas Media Network
Havas Media Network Melbourne
Momentum Energy
Naomi Johnston
pitch
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