Havas Media wins Trip Advisor account and expands remit on Destination NSW
Following a competitive global pitch, Havas Media has been appointed Trip Advisor’s media agency of record. In addition, the agency’s remit on the Destination NSW account has expanded to include all its social media planning, buying and content.
The wins boost Havas Media’s roster in the travel category, which also includes Emirates and Resorts World Sentosa.
The Trip Advisor partnership will see Havas Media also draw on Vivendi, the parent company of the agency as well as Universal Music Group, Studio Canal, and Gameloft, to build engagement with the Trip Advisor brand.
“We’re delighted to be working with Trip Advisor and further developing our relationship with Destination NSW,” said Havas Media CEO Mike Wilson.
“The appointments are testament to the outstanding work the team has done in building insightful, intelligent and meaningful brand solutions in the travel space… and the power of collaboration with our Vivendi partners. We look forward to using our expertise and working with our global colleagues to help both businesses engage and grow.”
Lindsay Nelson, Trip Advisor’s president of core experience, added: “As a brand that has consistently served the needs of our global community for 20 years, we know the TripAdvisor of the future will be a personalised and digitally-minded platform that is relevant to a new generation of travellers. Our partnership with Havas Media will help TripAdvisor deepen our relationship with our existing members, but also tell our brand story to a younger generation of travellers looking for that unique and amazing travel or dining experience that they won’t discover anywhere else.”
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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