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Havas Network’s Organic and One Green Bean lands partnership with major games and entertainment business

Games culture and entertainment business, Fortress Games, has appointed Organic, One Green Bean and the Havas Network to handle its PR, social and content.

On Wednesday, it was confirmed that the partnership will see Organic and One Green Bean deliver a strategic communications vision for Fortress in Australia – with two venues based in Sydney and Melbourne – and globally.

The group’s will handle “ongoing consumer and trade publicity, including events, corporate profiling, and general consumer awareness. As well as social media content creation and strategy”.

“As we look to expand both in Australia and our online global brand, it was obvious that the team at Organic led by Annabelle (Gigliotti) was the perfect fit for us,” Fortress Games CMO, Beth Appleton, said.

“Their understanding of our business, the diverse gaming community, and proven expertise across PR, social and strategy to continue to build momentum that Fortress is the home of games culture and IRL social experiences make them the ideal partner for Fortress Australia.”

Gigliotti added: “Having worked with the incredible team at Fortress for some epic client events and activations, team Organic fell in love with the awesome venues. As we delved deeper into the lore, the experience, and the vision we wanted to be a part of the Fortress journey.”

The first location of its kind in Australia, Fortress Melbourne opened in 2020 and was followed by the opening of Fortress Sydney in 2023.

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