Havas wins challenger telco media and PR accounts
Tangerine and More founders Richard and Andrew Branson
Sister brands and challenger telcos Tangerine and More have appointed Havas Media and Havas Red as their agencies of record.
The appointment will see Havas broaden the telcos’ storytelling through earned media, content production, strategic partnerships, brand comms, social and digital channels, and sponsorship amplification, as the company continues its growth ambitions.
Tangerine and More are sister brands with shared management, and a partial ownership stake by Commonwealth Bank. Both companies provide NBN and mobile services. Tangerine focuses on NBN and SIM-only mobile plans, while More is aligned with premium NBN, phone, and mobile plans.
