Havas Worldwide to roll out data business Helia locally
Havas Worldwide is set to roll out its new data and digital business Helia locally this year.
Internationally the full-service agency is ditching its EHS agency brand, which does not exist locally, and introducing the new global network Helia in its place.
Havas Worldwide Australia group CEO Anthony told Mumbrella: “We’ve been talking about data and what we need to do with data locally for a little while now.”
Helia will launch in eight cities around the world including Chicago, New York, London and Shanghai with plans to expand to Sydney, Singapore and Cape Town later in 2015.
While he wouldn’t be drawn on when it would officially roll out, he said that the local version of Helia would need to work for the Havas Village model.
“It will be something that works for the Havas Village, it will be something that works for all of our business units, including the media and creative side.
“It comes off the back of client need,” he added.
Helia will be led globally by Havas EHS’ group chief executive, Tash Whitmey, its group chief operating officer Matt Fanshawe and the Havas Worldwide Chicago group president Paul Marobella,
The business will start globally with a combined data-related revenue of over $70 million, more than 200 data scientists, 700 staff, and a client roster that includes Unilever, easyJet, IBM, Diageo, Sony PlayStation, Liberty Mutual, and DISH.
Yesterday the agency announced it was moving the Arnold Furnace agency under the remit of James Wright.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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