Have a hot chocolate on ShopperNova and 7-Eleven

dmg Radio Australia’s ShopperNova App has teamed up with 7-Eleven to sample the new Hot Chockee across Australia.

The announcement:

7-Eleven will be sampling 10,000 cups of the new Hot Chockee exclusively via ShopperNova. The offer is redeemable by simply scanning any smartphone at the counter of any local 7-Eleven.

The campaign will run for 14 days from 11 June and customers are invited to sample every day.

7-Eleven has selected ShopperNova to take its product sampling to the next level following their highly successful free Slurpee Day.

Darren Winterford, Director of Creative Licence Digital, dmg Radio’s technology partner said, “The 7-Eleven offer marks a significant step in terms of in-store integration with mobile. For the first time in Australia, ShopperNova users can redeem their freebie Hot Chockee simply by downloading a Pass and scanning their smartphone’s screen at any local 7-Eleven.”

ShopperNova is accessible to anyone with a smartphone. iPhone users can download ShopperNova from the App Store and Android users can access the offer via ShopperNova.com.au.

Since it launched in June 2012, ShopperNova has led the field in the Australian mobile space offering free giveaways and the hottest exclusive offers from Australia’s favourite retail brands including ASOS, McDonald’s, The Iconic, Liquorland, BWS, Coles, Lorna Jane, Westfield, Oporto and more.

Source: dmg press release


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