F.Y.I.

MOGA appoints Frank PR as retainer agency

Following a competitive pitch, Frank PR has been appointed as the retained PR agency of MOGA to support the launch of its new mobile gaming system in the Australian and UK markets.

The announcement:

Clumsy on-screen controls have long plagued mobile gaming, but from this winter everyday gaming frustration will be a thing of the past for Android users as the revolutionary MOGA Mobile Gaming Controllers hit the shelves. The devices will transform consumers’ existing Android smartphones and tablets into portable, precision gaming systems.

The MOGA Mobile Gaming System comprises of the MOGA Pocket and MOGA Pro controllers both of which benefit from an extensive library of games that can be accessed via the free downloadable MOGA Pivot app, including an array of big hitter titles such as Grand Theft Auto: Vice City, Real Soccer 2013, PACMAN® by Namco and many more.

Hot on the heels of MOGA’s US launch, which secured the products outstanding critical acclaim, Frank PR has been brought on board to generate mainstream awareness of the new product offering as it gears up for launch in across its key Australian and UK markets. The PR programme will serve to engage and educate media, social communities and celebrities alike on the nuances of the product, which are set to transform the mobile gaming sector.

Alecia Bridgwater, DVP Marketing – Consumer Products at MOGA, said, “MOGA truly represents an innovation in the field and it set to transform the mobile gaming experience. We’re excited to be working with Frank PR who will use it’s expertise and extensive gaming industry know how to help us a deliver an impactful launch. We were particularly impressed by the levels of creativity the agency displayed and its ‘public reactions’ approach to PR”.

“We were really excited when we first met with the MOGA client and they showed us their product portfolio” commented Peter O’Sullivan, Frank PR Australia MD. “You could see immediately how the system was going to be a game changer for the mobile gaming sector, so we’re thrilled to be introducing it to the Australian and UK markets.”

Source: Frank PR press release

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