Have You Been Paying Attention? continues metro dominance in non-news

Ten’s Have You Been Paying Attention? (HYBPA) kept up its impressive run so far in 2021 on Monday night, winning all three key advertising demographics as the #1 entertainment program in metro markets.

An average of 727,000 metro viewers tuned in to the Working Dog-produced show last night, with the program racking up another win in non-news against big-budget competition on other networks.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.