Haydon Bray’s Audience Precision hires John La Rosa as head of business development

Audience Precision, former Carat chair Haydon Bray’s new offering, has made its first appointment since launching in the Australian market last week.

John La Rosa, the former general manager of client services ANZ for Roy Morgan Research, joins as head of business development.

Bray, who said Audience Precision’s model is one “no other media agency has even thought of”, said La Rosa’s experience will enhance the entire team.

La Rosa has worked at companies like Roy Morgan and Fairfax

“John has worked in media and advertising for more than 30 years and is well-respected in the industry for his strong strategic and management skills,” Bray said.

“As part of his business development role, John will be responsible for identifying opportunities where Audience Precision can add significant value to marketers; we know he will bring his extensive industry knowledge and relationship-building expertise to our growing team.”

At Roy Morgan, La Rosa was responsible for more than 250 advertising agencies and media companies in Australia, in addition to leading the New Zealand business. He’s also held senior positions at Fairfax, Reed Business Information Australia, and Time Inc.

“I’m proud to be part of an innovative company that is really rewriting the rule book and making its mark in the global marketplace,” La Rosa said.

“I’ve worked with a lot of agencies in my time at Roy Morgan, so I can honestly say that Audience Precision’s understanding of data and how it can be used in building media strategy is very impressive.

“I’m excited to join a team that comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise. I’m looking forward to being part of the team which will help Audience Precision continue its growth over the coming months.”

The agency’s founding client is Warner Music – in addition to clients across entertainment, retail, health, tourism, and media – and it has offices in New York and London.


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