JC Decaux says thank you to essential workers in outdoor campaign

Doctors, nurses, pharmacists and teachers are among the essential workers JC Decaux is saying ‘Thank you’ to in its new out-of-home campaign.

The messages will be rolled out across JC Decaux’s platforms around the country and will also support government health campaigns.

Those working in aged-care, childcare, farmers, supermarkets, warehouses, deliveries and cleaning will also be recognised in the campaign, which was created by JC Decaux’s in-house creative team.

JC Decaux ANZ CEO Steve O’Connor said the business felt it was important to recognise the people working hard to keep Australians safe.

“In a time of tremendous upheaval and uncertainty for us all, there are many Australians working night and day to keep us cared for and making sure we have access to necessary services, and of course our medical professionals – true heroes, facing great challenges and potential threats to their own health to keep us safe.

“Our hope is they see this campaign on their way into work and home again, and they know that we recognise and applaud their contributions.”

JC Decaux is also using its platform to support local businesses, partnering with Broadsheet Media to promote café and restaurants that are currently struggling under the COVID-19 restrictions.

Broadsheet publisher, Nick Shelton, said: “We wanted to work with JC Decaux to help support Australia’s local restaurant and café sector during this tough time, so we have created a ‘Live List’ for each capital city detailing how our beloved cafes and restaurants are pivoting towards take out and ready-to-eat meals. Our goal is to create a centralised point where audiences can go to learn how they can support their favourite local businesses.”

The ‘Live List’ content will feature across JC Decaux Smart Frame digital panels in five capital cities via an API geo-targeted feed which provides audiences with information about the businesses near them.

In addition, JC Decaux will support its charity partner R U OK? by promoting its ‘Stay Connected’ messages across its Australian transit network, encouraging communities to look out for one another and to remind people that staying connected leads to stronger mental health.

JC Decaux chief marketing officer, Essie Wake, said: “JC Decaux connects organisations with communities, whether they are in the hearts of cities or deep in the suburbs. In these uncertain times, our ability to be a platform for good is at its most powerful – which is why we are carrying a number of important government health messages as well. Our role right now is to help connect, support and educate communities.”

Globally, JC Decaux is also running similar gratitude campaigns across its outdoor advertising network. The campaigns in Australia will run across all JC Decaux’s digital and transit portfolio from this week.


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