Haymarket Media teams with Effective Measure

Publishing company Haymarket Media has teamed up with digital audience profiling company Effective Measure for Haymarket Media’s digital assets.

The announcement:

Leading custom media and trade publishing group, Haymarket Media has joined forces with Effective Measure to add a new dimension of measurement and audience insight to their digital assets across the Asia Pacific region.

Effective Measure is the rapidly expanding global provider of specialist digital audience profiling and measurement, founded in Australia and deployed in 31 countries around the world.