Haystac adds Bensons showbags and Girl Guides Victoria to its roster

Public relations agency Haystac has added showbag retailer, Bensons, and Girl Guides Victoria to its client list.

Following a competitive pitch process, Girl Guides Victoria appointed the agency to drive awareness of its online guides program, which offers a free 12-month membership.

Girl Guides Victoria has moved its program online

Janelle Howell, Girl Guides Victoria State Commissioner, was impressed by Haystac’s quick turnaround of ideas.

“Haystac have joined #TeamGirl working collaboratively with us as we transform what it means to be a Girl Guide in Victoria. I am confident their experience and excitement will help drive further awareness of the positive impact we have on girls and young women.

“I was impressed with how quickly Haystac turned around their creative thinking and the results to date has been exciting to see,” Howell said.

Meanwhile, Bensons sought out Haystac’s services, following a current client’s recommendation, to develop a solution to drive online sales of it showbags.

Brand and product manager of Bensons Trading, Samantha Atkinson, noted the impact of the Royal Easter Show’s cancellation due to COVID-19.

“We are delighted to be working with Haystac, and leveraging the team’s strong retail knowledge to drive awareness and excitement around our online offering, and continue to spread the joy that children (and parents) get when they receive one of our iconic showbags,” Atkinson said.

“Following the cancellation of the Royal Easter Show and knowing the team’s success with Warner Bros. Consumer Products, Haystac delivered an effective PR and influencer approach which has increased awareness of our wide online offering and been invaluable for us as a small businesses at this time.”

Haystac Melbourne general manager, Nicole Hamilton, said now is the time to plan for brands to bounce back.

“Both new partners moved swiftly to tackle the ‘new normal’ and we’re excited to be working with people and brands who are future focused.

“In a deeply uncertain time, where many Australian businesses are trying to reduce spend, wins such as these demonstrate the value clients see in working with our team.

“Now more than ever, it is important for brands to stay relevant, have a deeper understanding of their customers and find unique ways to help prepare for the bounce-back.”

Hamilton also commented on the agency’s progress while working from home.

“We appreciate how lucky we are to work safely from home. While we had the IT infrastructure to make this move happen quickly – we were not at all prepared for it. I was proud to see my team adapt immediately, and impressed by the sense of community, creativity, and openness this new way of working created.

“Fortunately, we also have incredible client partners who collaborated with us to adapt our current campaigns and were open to the stream of new ideas the team put in front of them,” Hamilton said.

Last month, Haystac hired Carolina Fullen as group business director.


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