Haystac appoints Jasmin Watts as group business director in list of new hires

Haystac has announced three new hires including Jasmin Watts as group business director.

Watts joins from Keep Left where she was an integrated account director for PR and content marketing.

New Haystac hires Samuel Stevenson, Jasmin Watts and Kitch Catterall

Prior to Keep Left, Watts spent five months as an account director at Red Agency – now Red Havas – and was previously at Freuds in London for three years.

In her new role, Watts will be working with Haystac’s key clients, and on the development of integrated communications strategies.

Samuel Stevenson is also joining Haystac as national senior social strategist.

Stevenson joins from The Royals where he spent four months freelancing in its digital strategy team. Prior to that, he spent two years at Carat as a social media director.

Stevenson’s new role will involve leading the social and digital strategy for businesses across Haystac’s Melbourne, Sydney and Brisbane offices.

Also joining the team is Kitch Catterall as social content manager.

Catterall has previously worked as a social media and content specialist for Ecosa, and is also the founder of her own social media and content business Catterasocial.

She will be bringing her expertise in influencer and ambassador utilisation, content creation and organic content strategy across to her new role at Haystac.

The three new hires will all be based in the Melbourne office

Simone Pipkorn, Haystac managing director, said of the new appointments: “Our clients are seeking the benefits of single agency oversight across their communications. With multiple disciplines working cohesively from the outset, we are able to deliver strategic, creative communications programs that are agile and, ultimately, more effective. The appointment of Jasmin, Samuel and Kitch into the business reflects this business growth and supports the team to delivered truly integrated content-led social, PR and influencer engagement for our clients.”


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