Mindshare expands remit on NAB account to include search and social

Mindshare has been appointed to NAB’s search and social account, expanding its existing remit to all aspects of media planning and buying. The agency has handled planning and buying for the bank since 2012.

The Group M media agency’s responsibilities now include all channels, including traditional, digital, search, social, programmatic and performance.

“Our Mindshare team who work on NAB are thrilled to have added search and social to our remit. NAB entrusting us with their media business is a great sign of the partnership we have built with them,” said Mindshare’s managing partner on the NAB account, Christian Solomon.

“The people and culture inside NAB is both inspiring and welcoming, and we look forward to working with more great people across their media business.”

Katie Rigg-Smith, Mindshare’s ANZ CEO, added: “We are incredibly proud of our partnership with NAB, it is great to see it continue to grow and evolve. Naturally the more you can holistically look at a client’s business the more you can affect change and we really appreciate the opportunity to now include social and search into our remit.”

Mindshare noted that its success “has been attributed to Mindshare Australia’s positive momentum within the market, particularly in Melbourne where the NAB Marketing team is based”.

Mindshare and NAB have worked on campaigns including More Than Money, NAB Mini Legends, and, most recently, This is the story of progress.

“Mindshare has proven to be a great partner, and we are pleased to extend our partnership. Our account team at Mindshare is responsive, engaging and genuinely interested in NAB and continuing to improve our customer experience,” said Thomas Dobson, NAB’s head of media and partnerships.

NAB’s creative agency of record is Clemenger BBDO.


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