Mindshare expands remit on NAB account to include search and social
Mindshare has been appointed to NAB’s search and social account, expanding its existing remit to all aspects of media planning and buying. The agency has handled planning and buying for the bank since 2012.
The Group M media agency’s responsibilities now include all channels, including traditional, digital, search, social, programmatic and performance.
Is there any info available on who the incumbent agency, or agencies, were? (Or which part was done in-house, if that was the arrangement.)
iProspect I’m pretty sure, another loss for Dentsu