Haystac wins two new PR accounts, Dexus and RateSetter

Dentsu Aegis Network’s PR arm Haystac has won two new accounts, Dexus and RateSetter.

Haystac has won the PR account for real estate group Dexus and will now handle its consumer media, social media strategy and content curation.

Haystac has won the PR account for real estate company Dexus

The real estate company recently appointed The Hallway to its creative account.

The PR agency has also picked up the PR account for RateSetter, a peer-to-peer personal finance lender.

Haystac will be responsible for the fintech company’s B2B and business to consumer media relations, content campaigns and corporate thought leadership.

Sarah Littlefair, general manager at Haystac Sydney, said in a statement: “2018 has been an extraordinary year for Haystac Sydney, with both the consumer and fintech divisions showing continuous growth.

“Working closely with our head of strategy, Moensie Rossier, and head of social, Hien Pham, we have continued to foster an environment that produces highly strategic, integrated campaigns that consistently deliver strong results and exceptional ROI for our clients.”

The wins for the agency come just as Haystac’s national general manager Jason Carnew departs the agency to join Fuel Communications.

Haystac’s clients include Mars Petcare, Skyscanner, HBO, Etsy, and Bunnings Warehouse to Greenstone Insurance, Checkpoint Cyber Security and Equifax.


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