How HbbTV can save community television

Screen Shot 2014-10-15 at 4.42.25 pmBrightcove Australia and New Zealand vice president Mark Blair looks at how new IPTV platform HbbTV could potentially save community television.

Community television is facing the axe — again.

The stations have been earmarked for eradication from our screens after Communications Minister Malcolm Turnbull suggested removing the stations’ broadcast spectrum licenses, to be put to use elsewhere.

It shouldn’t be a surprise. Free-to-air television has always been a challenge of practical limitations. The rarity of broadcast spectrum — the radio waves over which TV is transmitted — as well as the cost of doing business, means broadcasters have always faced a choice of what they air, how they air it and when.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.