Why we need to understand the truth about procurement

October 15, 2014 12:06

Procurement is always a hot button issue in agency land. Navigare’s Jeff Estok argues that clients and agencies need to understand the different types of procurement and to nail down the detail of their expectations.

We all know there are three sides to every story. Your side; their side; and the truth, which often sits somewhere in between.

Yesterday Mumbrella’s Nic Christensen gave a confronting summary of “slash and burn” type of procurement but there are arguably other types of procurement as well.

So let’s talk about some of the truths about procurement.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Advertising agencies Jeff Estok Nic Christensen payment procurement

2 COMMENTS

Kev 15 Oct 14

Re: Truth #4. Can’t help but wonder how the Procurement people would wish for their hours to be calculated, if they were selling rather than buying (especially if all they have to sell is their hours)

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Anne Miles 16 Oct 14

A voice of reason.

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