HBF ‘ready for it’ to help customers back to health in latest spot

Private health insurer HBF has released a new television spot highlighting how the insurer will help its customers get back to their full health.

Created by Cummins&Partners, the one minute spot shows a young boy recovering from a leg injury.

The injured boy has a goal to make it to the post box to meet the girl dropping off letters.

Setting himself goals with chalk on the driveway the boy manages to make it to the letterbox with the help of his physiotherapist.

In March last year the health insurer pitched its creative account after six years with incumbent agency Marketforce.

Three months later, Cummins&Partners Sydney won the creative account.


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