HCF uses gifts to attract new customers with a campaign set in a vending machine
Health insurer HCF is promoting its giveaway of free gifts to lure new customers in a new campaign set in a vending machine.
Created by Momentum Worldwide, the ‘HCF Fun Machine’ campaign features men dressed as a palm tree, a bicycle, and a shoe in a vending machine urging a new customer to “pick me” as other limited free gifts.
https://www.youtube.com/watch?v=qNLwET76lDw&feature=youtu.be
Creative director at Momentum Jon Kelly said the ad aims to sell a typically uninteresting product in a fun way.
“Healthcare for a 31 year old is about as low interest as it gets, a grudge purchase if there ever was one,” he said.
“So we wanted to have a little bit of fun and not take ourselves too seriously.”
The campaign will run running throughout June on TVC, digital, out-of-home and in-branch media.
CREDITS:
- Client: HCF
- Agency: Momentum Worldwide
- Production Company: Photoplay Films
- Media: Match Media
This is not doing great things for the category – “All health insurance is the same, so buy from us and get a voucher.” It’s sounding like car insurance.
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